Articles Posted in Advertising

nags-300x166If you can get your favorite sports fans peeled away from the latest broadcast pro event  ─ whether it’s the basketball playoffs, hockey championship series, golf tourneys, or the heating up baseball season ─  a conversation of sorts could be sparked by dropping numbers on them. See what kind of rise you can get by telling them their data-driven obsession with improving their own athletic performance may be built on shoddy calculation.

In the “Moneyball,” statistics’ crazy world of contemporary sports and athletic fandom, that statement could be heretical. But the numbers-driven folks at the web site “528” deserve credit for digging into a popular but dubious approach employed by researchers in sports medical science: Magnitude-based inference, aka MBI. Their article’s worth a read, especially for wonks and the numerically inclined. For those who are less so, here’s a taste of what’s at stake, as 528 reported:

At first blush, the studies look reasonable enough. Low-intensity stretching seems to reduce muscle soreness. Beta-alanine supplements may boost performance in water polo players. Isokinetic strength training could improve swing kinematics in golfers. Foam rollers can reduce muscle soreness after exercise. The problem: All of these studies shared a statistical analysis method unique to sports science. And that method is severely flawed.

medicare-300x109Callous institutional inertia can allow dangerous doctors to keep harming patients. But media digging deserves credit for raising needed alarms when professional caregivers and others fail to step up to protect individuals as disparate as taxpayers, seniors, coeds, and heart transplant recipients.

The Milwaukee Journal-Sentinel and MedPage Today performed a public service, reporting that they found more than 200 doctors nationwide who surrendered a license, had one revoked, or were excluded from state-paid health care rolls in the previous five years  but somehow remained on the federal Medicare rolls in 2015.

This meant the problem doctors could keep bad practices afloat, in part because Uncle Sam ─ that’s taxpayers like you and me ─ paid these hundreds of MDs $25.8 million to care for seniors, among the nation’s most vulnerable patients.

smoky-300x225It may not come as much more than a duh factor to  nonsmokers with roomies with a heavy cigarette habit, but medical scientists are expressing growing concern about risks posed by “third hand” smoke, residual films left on all manner of environments and surfaces by burning tobacco, close and far.

Multiple media outlets reported on the growing evidence on this potential harm, notably as detailed in a study published in the journal Science Advances. The research, conducted almost by chance, “shows how tobacco smoke from outdoor air can seep into a nonsmoking classroom and coat its surfaces, and how those hazardous chemicals often become airborne again and circulate throughout buildings via central air-conditioning systems,” the Washington Post said.

The newspaper reported that indoor and outdoor air experts at Drexel University in Philadelphia had teamed up and happened to sample surfaces from an empty classroom near their testing lab. They were intrigued to find chemical traces they could not explain, and which they first thought might be tied to coffee spills. But sleuthing led them to determine the residues were from nicotine and tobacco smoke, which only could have been carried into the space by air conditioning or supposed fresh air breezes.

mdanderson-300x168With cancer care raining down more than $200 billion in billings on providers, giant hospitals and specialty treatment centers are resorting to unacceptable marketing and advertising hype, including pitches that “sell out” the credibility of science and a pillar of medical practice, commentators say.

Credit’s due to journalist Steve Salerno and the Wall Street Journal for a recent Op-Ed that’s worth a read as it makes the case outlined in the piece’s headline: “In war on cancer, truth becomes a casualty.”

Salerno blasts MD Anderson Cancer Center, Memorial Sloan-Kettering, and the Cancer Treatment Centers of America and others for waging costly, nationwide ad campaigns targeted at desperately sick patients. He faults these well-known institutions for relying on pure emotion and not fact to sell themselves. He says they resort to tugging at heart strings with “tear-jerker” patient testimonials, or by using pitch people with no other credibility than their celebrity.

microbiome-300x150Trust your gut: If anyone hypes a diet to you, saying it’s beneficial because it’s somehow tailored to the makeup of your complex, prehistoric, and individual intestinal microbiome, just wink and walk off. You know better, right?

Healthnewsreview.org, the watchdog about accuracy of medical news reports, rightly has taken after the Wall Street Journal for its recent story headlined, “The Food that Helps Fight Depression.”

Writer Michael Joyce reported about the WSJ piece:

juul-300x197Big Tobacco, Big Sugar, and technology may be targeting the well-being of young people faster than regulators can prevent them from heading back to the future in a bad way:  Teens getting hooked on nicotine, while tots take in excess calories with super sweet breakfast cereals.

The Wall Street Journal and the New York Times each have big take-outs, reporting on the “explosive” and “epidemic” trend, mostly by more affluent teens, of vaping with so-called e-cigarettes,  notably a hot new device called the Juul.

It’s about the size of a computer flash drive, and it uses fruity-flavored liquids to deliver a jolt of nicotine — more than what users might get by puffing a pack of old-fashioned cigarettes.

kidtv-300x225If Americans want to battle obesity, including among youngsters, one place to start is avoiding unhealthy food products hawked relentlessly by major league sports advertisers.

Weight woes plague grownups and show no signs of letting up — they’re increasing, instead, with 40 percent of Americans found to be obese in 2015 and 2016, a sharp increase over a decade earlier. The picture’s no prettier for young people, with the latest federal data showing the percentage of children ages 2 to 19 who are obese increased from 14 percent in 1999 to 18.5 percent in 2015 and 2016.

With studies showing that junk food and empty calories contribute significantly to making the nation an excessive waist-land, Vox, an online information site, deserves credit for pointing out how pervasive, insidious, and even accepted it has become for sports fans — especially young enthusiasts — to be barraged by advertising for fast and unhealthful meals, sugar-laden drinks and cereals, and foods full of fats, empty calories, and excess salt.

Rigorous, reliable research on diet and nutrition is not common, so it’s worth paying close attention to the results of an $8-million, year-long study conducted at Stanford University with more than 600 test subjects. Its recommendations are filled — in a good way — with common sense and moderation.

The New York Times reported of the study, funded by the National Institutes of Health, the Nutrition Group and others, that its findings will help debunk some long-held notions about dieting — and some diet fads. Here’s the core of the newly published work’s key findings, according to the newspaper:

oxy-300x179Purdue Pharma, which built a multi-billion-dollar family empire, in part, by overcoming doctors’ resistance to prescribing powerful painkillers like its own powerhouse  OxyContin, has decided to curb its quarter-century of aggressive and controversial drug marketing — efforts that critics and lawsuits say helped fuel the nation’s opioid drug abuse epidemic.

The company has said that it will cut its sales staff by half and the 200 or so salespeople who stay no longer will haunt doctor’s offices to push OxyContin. Instead, the company said it will direct prescribers to materials on that drug, published by the Centers for Disease Control and Prevention and the office of the U.S. surgeon general.

“We have restructured and significantly reduced our commercial operation and will no longer be promoting opioids to prescribers,” the company, based in Stamford, Conn., said in a statement quoted by Reuters.

smoker-300x181If money really talks, could financial data persuade smokers, finally, to see the light and give up the habit, knowing that it racks up seven-figure lifetime costs per user in Virginia, Maryland, and the District of Columbia?

WalletHub, a West Coast personal finance site, has posted its crunching of data from the U.S. Census Bureau, Bureau of Labor Statistics, Centers for Disease Control and Prevention, Insurance Information Institute, Campaign for Tobacco-Free Kids, NYsmokefree.com, Federal Reserve Economic Data (FRED), Kaiser Family Foundation and the Independent Insurance Agents & Brokers of America.

Information from these sources was used to calculate the “per-person cost of smoking in each of the 50 states and the District of Columbia [including] potential monetary losses — including both the lifetime and annual cost of a cigarette pack per day, health care expenditures, income losses and other costs — brought on by smoking and exposure to secondhand smoke.”

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