Big Tobacco and its allies long have exploited evolving media to hawk harmful products, promoting them as desirable and sexy in print, movies, radio, television, and online. So, it’s not exactly a surprise that these merchants of death have become masters of marketing on social media, targeting young consumers worldwide.
Their latest campaigns may let cigarette- and e-cigarette-makers skirt regulations, some of them tough and aimed at protecting naïve, vulnerable kids from lifetime addictions.
The tobacco hype may be working all too well, with researchers at Johns Hopkins and elsewhere finding that 10.8 million adults in the United States are “vaping,” with 54.6 percent of e-cigarette users also smoking cigarettes. “About 15 percent of vapers had never smoked cigarettes, and 30.4 percent had quit smoking them,” the newspaper reported.